Hi, I'm Richard.
Behavioral Science for Finance, Healthcare, and Tech | Richard Mathera
I solve real-world problems in finance, health, and tech using behavioral science. As Managing Director at Irrational Labs, I oversee behaviorally-informed collaborations with partners such as Microsoft, PayPal, Optum, Credit Karma, One Medical, California Labor Workforce & Development Agency (LWDA), and the World Food Programme.
Areas of Expertise
- Product psychology: Understanding how people interact with products and designing experiences that people love
- Behavioral design for healthtech: Applying behavioral insights to improve patient adherence and health outcomes
- The psychology of money: Helping companies shape financial behaviors through behavioral design
- Designing effective incentives: Creating incentives that work with, rather than against, human behavior
- In-product & out-of-product testing: Running experiments to validate behaviorally-informed hypotheses, uncovering key behavioral drivers & driving results
The real transformation comes from redesigning programs around how people actually make decisions and take action.
Richard discovered critical behavioral insights that shaped our healthy eating program.
Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.
This was so well done. The product context was clear, the challenge before and solution after looked great. Thanks!
See Me Speak
To design products that work, you have to understand how the people you are building them for think and behave.
Behavioral science gives us this tool set. I’ve seen it transform leading companies—and as a speaker who brings it to life, I transform my audience’s perspective on products and the world.
Where to find me
