Resources
Here are some resources and articles I recommend for understanding the power of behavioral science to drive product, finance, and health outcomes.
Featured Podcast
Healthcare Rap: Watch What I Do, Not What I Say with Richard Mathera
Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience — specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what […]
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Featured Video
How to Design Incentives That Actually Work Using Behavioral Economics
Incentive design is tricky, and easy to get wrong. But when is it appropriate, and when not? And how do you design incentives that actually work? In this talk, Richard Mathera shares his insights using examples from real cases where the Irrational Labs team designed incentives using behavioral science.
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Articles
Richard discovered critical behavioral insights that shaped our healthy eating program.
Cissie Bonini
Executive Director,
Vouchers 4 Veggies
Loved it. Great insights from Richard. Would like to have discussed it for another hour.
David Goodrum
Product Lead,
Celayix
Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.
Satyen Motiani
Senior PM,
Credit Karma
This was so well done. The product context was clear, the challenge before and solution after looked great. Thanks!
Sudhakar Kaushik
CEO, Founder,
Jeeva