Resources
Here are some resources and articles I recommend for understanding the power of behavioral science to drive product, finance, and health outcomes.
Articles
Richard discovered critical behavioral insights that shaped our healthy eating program.
Cissie Bonini
Executive Director,
Vouchers 4 Veggies
Loved it. Great insights from Richard. Would like to have discussed it for another hour.
David Goodrum
Product Lead,
Celayix
Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.
Satyen Motiani
Senior PM,
Credit Karma
This was so well done. The product context was clear, the challenge before and solution after looked great. Thanks!
Sudhakar Kaushik
CEO, Founder,
Jeeva